Star
Mobile app · 2024
ROLE
UX Designer, Researcher
TEAM
1 Product Owner,
1 Developers
MODEL
B2B
TIMELINE & STATUS
2 months, Launched in June 2024
OVERVIEW
Star is a mobile app made for the business executives of the US Pharma pharmaceutical company, designed to streamline and enhance their daily operations. The name ‘Star’ is an acronym for Sales Team Activity Review, reflecting its core purpose of optimizing sales team activities.
INTRO
IMPACT
The inevitable role of business executives
They play a pivotal role by visiting doctors and pharmacies to promote and increase sales of the company's medical products. These representatives often handle extensive portfolios and are the first point of contact with key stakeholders.
THE DESIGN PROCESS
The process
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans and submit various reports. This inefficiency leads to reduced productivity and missed sales opportunities.
Based on interviews with business executives within US Pharma an empathy map was developed and the problems were identified with the existing system.
CONTEXT
The inevitable role of business executives
They play a pivotal role by visiting doctors and pharmacies to promote and increase sales of the company's medical products. These representatives often handle extensive portfolios and are the first point of contact with key stakeholders.
1.0 Hierarchy
PROBLEM & SCOPE
The problem statement
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans and submit various reports. This inefficiency leads to reduced productivity and missed sales opportunities.
Based on interviews with business executives within US Pharma an empathy map was developed and the problems were identified with the existing system.
Fragmented task management
Managing daily tasks and appointments via multiple channels (paper, spreadsheets, emails) results in disorganized schedules and missed opportunities.
Complex reporting process
Lack of tour planning
Monthly touring plans are often inflexible and hard to adjust dynamically, leading to inefficient use of time in the field.
A centralized directory quickly access and track client information
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans and submit various reports. This inefficiency leads to reduced productivity and missed sales opportunities.
DISCOVERY
Framing the solution with user insights
Along with knowing the core problems, a solution needs to be created by clearly understanding the motivations and goals of the users using the system.
Two personas were created based on interview insights from 12 business executives at US Pharma.
KEY DISCOVERY
A centralized directory quickly access and track client information
A directory within the app can enhance the ease of access to sales and operational info of every client.
Task flow structuring
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
Daily tasks
Managing daily tasks and appointments via multiple channels (paper, spreadsheets, emails) results in disorganized schedules and missed opportunities.
Monthly tour planning
Submitting sales reports to managers is time-consuming and prone to errors when done manually.
Collect data and creating reports
Monthly touring plans are often inflexible and hard to adjust dynamically, leading to inefficient use of time in the field.
Daily Tasks
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
Key issues
Overwhelming input information
Managing daily tasks and appointments via multiple channels (paper, spreadsheets, emails) results in disorganized schedules and missed opportunities.
Unstructured data
Submitting sales reports to managers is time-consuming and prone to errors when done manually.
Opportunities
Using location data
Managing daily tasks and appointments via multiple channels (paper, spreadsheets, emails) results in disorganized schedules and missed opportunities.
Tour Planning
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
Key issues
Rigid
Managing daily tasks and appointments via multiple channels (paper, spreadsheets, emails) results in disorganized schedules and missed opportunities.
Customizable
Submitting sales reports to managers is time-consuming and prone to errors when done manually.
Opportunities
Linking to daily tasks
Managing daily tasks and appointments via multiple channels (paper, spreadsheets, emails) results in disorganized schedules and missed opportunities.
Important dates
Managing daily tasks and appointments via multiple channels (paper, spreadsheets, emails) results in disorganized schedules and missed opportunities.
Reports
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
Key issues
Poor Hierarchy
Managing daily tasks and appointments via multiple channels (paper, spreadsheets, emails) results in disorganized schedules and missed opportunities.
Opportunities
Preview and drafts
Managing daily tasks and appointments via multiple channels (paper, spreadsheets, emails) results in disorganized schedules and missed opportunities.
CHALLENGE
INITIAL DESIGNS & USABILITY TESTING
Testing
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
Testing
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
The business executives visiting doctors and pharmacies lack a unified
Testing
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
The business executives visiting doctors and pharmacies lack a unified
FINAL DESIGN
Final design
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
Home
Final design
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
Home
Final design
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
Home
Final design
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
Home
Final design
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
HANDOFFS
Handoffs
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
TAKEAWAY
Takeaways
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
Fragmented task management
Managing daily tasks and appointments via multiple channels (paper, spreadsheets, emails) results in disorganized schedules and missed opportunities.
