Star
Mobile app · 2024
ROLE
Product Designer, Researcher
TEAM
1 Product Owner,
4 Developers,
4 Testers
MODEL
B2B
TIMELINE & STATUS
3 Months, Launched in June 2024
OVERVIEW
Star is a mobile app created for the business executives of the US Pharma pharmaceutical company, designed to streamline and enhance their daily operations. The name "Star" stands for Sales Team Activity Review, reflecting its core purpose of optimizing sales team activities.
HIGHLIGHTS
CONTEXT
The pivotal role of business executives
They play a pivotal role by visiting doctors and pharmacies to promote and increase sales of the company's medical products. These representatives often handle extensive portfolios and are the first point of contact with key stakeholders.
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PROBLEM
The problem statement
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
Fragmented task management
Managing daily tasks and appointments via multiple channels (paper, spreadsheets, emails) results in disorganized schedules and missed opportunities.
CHALLENGE
DISCOVERY
User persona
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
User flow
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
INITIAL DESIGN
Wireframes
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
USER TESTING
User persona
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
FINAL DESIGN
User persona
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
HANDOFFS
User persona
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
TAKEAWAY
User persona
The business executives visiting doctors and pharmacies lack a unified and efficient digital solution to manage their daily tasks, track their monthly touring plans, submit various reports, and access a comprehensive directory of doctors and pharmacies. This inefficiency leads to reduced productivity and missed sales opportunities.
